Today I dive into the world of real estate with the remarkable Anna Fine, a seasoned real estate agent with a wealth of experience in the competitive San Francisco Bay Area market.

What makes the San Francisco Bay Area market so unique, and how can buyers and sellers best prepare themselves for success in this high-demand, low-inventory environment?

Anna sheds light on the crucial steps for preparation, from securing financing for buyers to the art of staging for sellers, and why focusing on personal needs instead of attempting to time the market is key.

Whether you’re a seasoned investor, a first-time buyer, or simply fascinated by the intricacies of real estate, this episode promises to offer valuable insights and inspire your own property buying or selling journey.

Anna’s Takeaways:

Meet Anna Fine:

Anna Fine, a dedicated Realtor® with a background in nursing, has been a South Bay Area resident since 2009. Transitioning from a successful 18-year career as an acute care and operating room nurse, Anna ventured into real estate in 2020. Her nursing background equipped her with invaluable interpersonal skills, seamlessly translating into exceptional service for her real estate clients. A homeowner since the age of 21 and a seasoned real estate investor, Anna runs a thriving real estate business, specializing in buyers, sellers, and investors. As a Master Certified Negotiation Expert (MCNE), Real Estate Negotiation Expert (RENE), and Certified Luxury Home Marketing Specialist, Anna delivers a true Concierge Experience, managing every aspect of the home buying or selling process.

Fluent in English, Russian, Hebrew, and Ukrainian, Anna is actively involved in prestigious real estate associations, including serving as the First Vice President of the Women’s Council of Realtors Silicon Valley Branch. In addition to her real estate expertise, Anna is certified in plant-based nutrition and has embraced a plant-based lifestyle since 2019. Her holistic approach underscores the profound connection between health and wealth, making her not only a trusted Real Estate Advisor but also an advocate for well-being in the community.

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Money Boss Parents! Welcome to Anna’s Money Boss Parent podcast, your go-to resource for mastering money management while raising a family.

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Guest Websites

FREE DOWNLOAD – https://annafinerealestate.com/buyers-guide

Web Site to learn more: https://annafinerealestate.com/

Instagram: https://www.instagram.com/afinerealtor

FB: https://www.facebook.com/anna.fine.20

LinkedIn: https://www.linkedin.com/in/realtor-anna-fine/

YouTube: https://www.youtube.com/@AnnaFineRealEstate/videos

Twitter: https://twitter.com/Annamyrealtor

Yelp: https://www.yelp.com/biz/anna-fine-real-estate-san-jose-2

Transcript
Anna Sergunina:

Welcome Money Boss Parents to another episode of the Money Boss Parent Podcast. Today we're diving deep into San Francisco Bay Area Real Estate scene with incredible Anna Fine a Realtor with unique background and experience in previous career as a nurse, from marketplace predictions to buyer tips and sellers strategies, Anna's expertise extend beyond real estate, touching on wellbeing in holistic approach to buying and selling your next home. Get ready for a powerhouse episode filled with exclusive insights. I am your host, Anna Sergunina. And this is Money Boss Parent podcast. Let's dive in. Anna, welcome to the show. I'm very excited to connect with you today.

Anna Fine:

Hi, Anna. Thank you for having me. It's a big honor.

Anna Sergunina:

And you get today to Anna. So there we go. Yeah. Okay, so we're talking about a hot topic that's on a lot of people's minds these days and a spring just around the corner. Everybody's starting to think and to get excited about how can they buy their next home or a new home. So I'm excited to chat with you about that, because a lot has happened in the market. And everybody's worried watching interest rates closely. So I think that just kind of gets people out and about. So before we dive into that topic, I'd love for you to share with our listeners, how did you get started in real estate? And just a little bit about yourself? Yeah,

Anna Fine:ooking for ways to invest. In:Anna Sergunina:

That's exciting. And I know I very much relate to your mindset. Because I come from a similar background, where our families or our parents owned real estate, it was not the idea of renting to them. It seems like really bizarre so like us living in the modern world in a different country. It's it's just a completely different mindset. So I appreciate you mentioning that. Now I'm now that we are physically located in San Francisco Bay Area. And if once you say that this area on its own, it's like in a completely different pocket of real estate and just how the whole game works here.

Anna Fine:

Oh, it's absolutely it's a separate I would say that's like a whole universe. is different from the rest of the nation. In every time I get the confirmation of that I kind of reminder of how unique this market is, when I communicate with my colleagues, I have a huge network all over the United States of realtors and professionals in this industry. And every time we get to talk and I share with them, the prices, the competition, just the way we conduct business here, it's completely different. There is nothing like Bay Area market. So it's very unique.

Anna Sergunina:

Yes, I would agree with that, even though I'm not in a real estate markets, like you are, but I get to talk with clients who want to buy houses. So I do. I do see the other side. So let's, let's talk a little bit about what are you seeing right now, in this area? What is the market look like?

Anna Fine:who were on the sidelines and:Anna Sergunina:

I know and I know that's been the sentiment across the board. We know what with people not just here in the Bay Area, but you know, elsewhere, where people are just kind of like waiting to see what will happen, right? Well, will the interest rates go up? Or are we going to have you know, some kind of a reset and now in naturally the market to like people start to move and, and do stuff in the spring? So so it seems like there's going to be a lot of a lot of things going on. And when when people are been waiting to buy and I feel like we sort of kind of went through this just very recently with the pandemic, right where, where people were just like you're submitting multiple offers. And it was like a bidding war and all of you know all of the properties that were available, because of different reasons. But similar, similar situation. So how do we prepare? Like I want to talk, compare and contrast? How do we prepare as buyers if we're looking to buy our next home or our first home? And how do we prepare sellers? Because there's probably different things to focus on. So let's whichever one you want to start first. Absolutely.

Anna Fine:

So I know there's a lot of especially maybe your clients who are planning their finances because they planning to buy so I'm going to touch on being a buyer first. So what super important, of course, as a first step, I would definitely recommend people to start from conversation with a professional like yourself, talk to financial advisor, if you have one, if you don't have one, that's time probably to hire one. Because it's probably going to be your biggest purchase. And you really need to map out your finances and understand realistically what you can afford because what I'm seeing a lot of people, they kind of guess, and they don't really know and it can play negatively on both ends because sometimes they underestimate what they can buy and they miss an opportunity to buy something better, or they overestimate and then they become disappointed in the middle of the processes they realizing they cannot pull it off. So definitely as a buyer, look at your finances. First sit down with your professional advisor and prepare a plan. If you're ready in the stages where you've done that. Then the next step of course it would be for us to meet right I'd sit down with my clients and I recommend to go to realtor first before you go to lender because as a professional in the industry, I know people who I will recommend you to work with. And again, there's so many different lenders and mortgage brokers and for every type of buyer, there would be a different lender that I would recommend to work. So once I know I'm you know, I'm not going to take your, you know, basic, I'm going to assess your situation, once I know more about you, and then I know where to direct you, I know who will be the better fit for you. And then I will connect you to the lender or mortgage broker. Next step would be of course, you will work with that professional, and they will get you pre approved. And ideally, get you through underwriting, which is a more deeper and more concrete pre approval, where you pretty much solid as if you had a cash, full cash. So that's super important. I do that with every client of mine, and it helps us win. In competitive environment, it also gives my buyers peace of mind, because now they know 100% While 99% that they are going to get the loan. So those are first three steps that I highly recommend every person to go through when they have a first thought, okay, maybe I need to buy a house, financial advisor, realtor and lender.

Anna Sergunina:

I like I like that concrete approach. Now sometimes people are sort of still undecided or like they're, they're testing the territory and a lot of like the questions I get about, well, can we afford to buy a house? Right? So do you still recommend for somebody to go through these steps? Let's say they finish the financial plan with someone like myself, and they know the numbers, but then it's like, I don't know which neighborhood you know, my family wants to live in? And where are the jobs? Like, you know, those lifestyle choices? Of what are your thoughts of what do you do? Do you still go through the process of engaging your realtor,

Anna Fine:

I didn't percent, I talked to every client. You know, basically, I'm my background as a nurse helps me I'm taking the load, like you're like, if you were a patient, and you come into me, and I want to know everything about you, because there will be some things that you might not think that they are even relevant, but I will see relevance to them. Because I know my I know what I'm selling. You know, let's say I even asked people if they have pets, because for example, I have a family right now that we're working with. And they didn't mention they had a cat that leaves kind of half outdoor, half indoor, because how important is that we're looking for a house. But then we went to see that townhomes that have restrictions, they don't allow to have outdoor cats. minor thing, we were focusing on schools, we weren't focusing on finances, we were focusing on bedrooms and bathrooms. Well, a cat, right. So I love to ask people many, many questions, and I will sell them My goal is to see the house through your eyes, but also to through the lens of professional so I want to know what exactly you're looking for. But I also going to put my head as a professional and I will give you some tips. And I will point out that some things that you didn't even know to ask. So absolutely 100% Even if you think you cannot afford, and I had those clients, I had my former calling. When I was working in the operating room, I remember our conversation that should I will never be able to buy anything here. And I told her one day before I left my job, I gave my letter of resignation and said Lily one day when you really, really ready, come and talk to me. When you're ready. I'm sure we can find something. And sure enough, two years later, she came, we sat down, we talked and then she talked to the lender. And she was completely blown away, we were able to find her property. So it's always worse to do it. It doesn't cost you anything to talk to a realtor doesn't talk to cost you anything to talk to the lender. What do you have to lose? Only thing to gain? You're going to get more clarity, either yes or no?

Anna Sergunina:

Yes, I liked it. And I think that I think you I love your holistic approach with looking at all of these different angles. Because yes, if you don't mention that you have a pet or some other restriction that completely change the type of property you're looking at, or you know, even if you can afford it all together. So it resonates very well with me because I look at finances comprehensively as well. And so being able to marry the two or even like the third step when you get together with the realtor is with the mortgage person is is really, really important. How I am just curious, how what do you think like when somebody's thinking about like just the general numbers in terms of like, what how much downpayment do I need to have on hand is because the market seems to be competitive, right and we're heading in that direction. Do you think there will be More aggressive requirements for higher down payments. Like I'm just trying to understand, well,

Anna Fine:

you don't have to have 20% down, right. But ideally, I would say, It depends where you're looking at what you're looking for. But if you're looking at a super competitive niche, which is great schools, single family home, three bed, two bath, you will probably benefit from having at least 20% down, it's just gonna make you more competitive and in line with other buyers, right? If we're looking at properties that you know, more Townhouses and condos, and if you don't really care about schools that much, that market is not as hard and competitive. And we might be able to find opportunities, even if you don't have 20%, even with, you know, FHA loans with a three and a half percent down or 5% down or some programs, with a downpayment assistance for first time homebuyers, all of those products that are available. I don't want to give false promises for people and say, you know, yes, you can do it when I know because I will be negotiating for you. And I know what other people are going to have. And it just gonna be very challenging. I don't want people to be disappointed. So ideally, I would say if you're, you have children, and you need good schools, and you're going to be in that most desirable niche where a lot of people are shopping, it will be better off if you prepare to that stage, when you do have, you know, 20%, I would say at least 10% down plus some because I never ever recommend people to use all of their savings to downpayment downpayment. I don't want people to freak out the moment their offers accepted and say, oh my god, I'm not going to have any money left in my bank account. That's not a good scenario, that means you're not ready. You know why, and I will be the first one to tell you you cannot buy right now. So

Anna Sergunina:

I appreciate you mentioning that that's actually a really important point. Because we don't want to be house for as much as it sounds. So awesome. And it's amazing to own a home with lots of benefits and appreciation and all of that creating family memories for families. But if you're going to be stressed out about not having reserves, so not being able to do every model that you want, or whatever else. That's really not a good plan. Well, I actually learned something new that you could in depending on you know, where you are, what type of property you buy, you may have some flexibility in terms of a downpayment. But yes, do you, right, the most desirable types of homes or single family homes, because families are looking for those. So there's, there's some flexibility for people who don't need that much space or want for want to find a smaller property. Okay, so let's shift gears a little bit sellers, they're waiting, right, to put their beautiful properties on the market. And, and, and and I suppose this is just my thoughts, but maybe I'm off with that. Do you think sellers have higher expectations these days because of where the market is at? Or is that just sort of, like made up?

Anna Fine:I would say on peak market of:Anna Sergunina:

I like how you how you position the fact that you know doing some of these steps up front right help you have the best looking property right to attract the most qualified buyers. Now, since so, so explain to our listeners because I know like sometimes you kind of get these these situations flipped confused. Are we in the seller's market? We're in the buyers market like what? Like where you know who's who's the dominant here? Okay, this time around? Yeah,

Anna Fine:

so what does it mean when we say it's a seller's market, it means that market benefiting sellers more than that sellers have the upper hand. When it's buyer market obviously that means we have so much inventory not enough buyers so right now we're in a situation where we have not enough product and a lot of demand. The inventory is low we measuring inventory by months of inventory. What does it mean if we don't have any more new houses added on the market? How long will it take to sell all of the houses and so to call it a balanced market according to Nar National Association of REALTORS standard it should be six months to make it a balanced market, which that number never worked in Silicon Valley. For us. Those numbers are way like they are shifted. So for us even when we had two three months of inventory which is extremely rare, but that would already feel like more balanced market. We are in less than one month of inventory like two weeks of inventory That

Anna Sergunina:

means in that means if there was somebody listing a house two weeks ago, it is gone. Now it's been sold, usually,

Anna Fine:, two bathroom, single family:Anna Sergunina:

solid. Okay. Understood. Okay, that's, I haven't focused on that too. Right. Okay, so as we wrap it up for today, any last minute thoughts for our sellers, and our buyers,

Anna Fine:ll, it only cost me let's say:Anna Sergunina:

I love that a lot because we can get distracted by so much noise and that creates so much worry and a lot of people's lives that you just like you get stuck and you can't make decisions. So how can our listeners connect with you? Well,

Anna Fine:-:Anna Sergunina:

Thank you so much. And we also chatted a little bit about this offline but we'll include it A ball buyer and seller guide for the listeners to download as well for them to kind of grasp all of these ideas you have and get started on getting their next home, their new home or whatever it it looks like for them. So thank you so much for joining us.

Anna Fine:

Thank you for having me.